Hello performance advertising world!

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Hello performance advertising world!

by Luis Frade 8 June 2020 295Views 72 Share

I am happy to launch our company’s blog.

As a first post, I think it would be important to explain why it makes sense for us as a company to have a blog and share some ideas and vision for it.

Mobrand has been evolving a lot this past year. We have been growing our team and are more committed than ever in becoming a technology-driven company that creates Big Data and AI-driven tools for the Digital Advertising industry.

We started as a Performance Network, we still are, but we are much more than that.

Currently, Mobrand has two business units:

  • The Performance Network that focuses on acquiring high-quality engaged users to our clients on a Cost-Per-Action pricing model such as CPA, CPI, CPL or CPS;
  • The Software-as-a-Service (SaaS) business unit that focuses on developing high-end technological solutions to other Networks, Agencies, Direct Advertisers, and Publishers.

Our first SaaS products are OfferTest and OfferManager which have been very well perceived on a market that needs more and better competition.

The whole ecosystem can rip the benefits by becoming more professional, less shady, and able to deliver the promises that are easy to make but hard to keep.

Mobrand office, with a Mac computer, a branded bottle and an Ipad. 

At Mobrand we work hard every day to do our part of that job.

Fortifying the industry that we love so much but that also has aspects that we hate and that we strive to eliminate.

The industry needs to strive as a whole. No more fraudulent practices, arrogant companies, and lack of standards that should serve the whole industry and not only a few entrenched players that want to defend their sole interests. Only then the ecosystem can shine instead of decaying.

This blog fits into our strategy since we’ve been working from our basement for too many years, focused on the engineering part of the business, and not really caring about communicating the benefits we can bring to the table.

This lack of communication needs to be addressed and this blog is another tool to increase awareness about what we’ve been working on.

We’ll provide insights about our product updates and their latest features, share some ideas about the state of our industry, generate discussion around interesting tech topics, and of course, spice things up a little bit by sharing some quirky stuff about our team and how fun it is to work at Mobrand.

That’s it!

This is our first post. I hope this is the beginning of a new journey for us, the beginning of the process of better communicating who we are and what we aim for.

Join us on this journey!

by Luis Frade 8 June 2020 295 Views 72 Share
Luis Frade
CEO
Luis is passionate about business, technology and big-data. On his free time he enjoys doing sports and reading books.